HighCo: Entering Exclusive Negotiations to Acquire Sogec and BudgetBox
Deal News | Jun 17, 2025 | Globenewswire
HighCo, a French company renowned for its marketing solutions, has announced that it is in exclusive negotiations with SMP SAS, a subsidiary of Groupe La Poste, to acquire certain promotional marketing businesses. These activities include promotion execution services under the Sogec brand and retail media campaigns operated by BudgetBox. The acquisition, which involves businesses employing over 150 individuals and generating revenues of approximately €27 million in 2024, is projected to enhance HighCo's strategic positioning in European promotional markets. The exclusive option for the acquisition remains effective until September 30, 2025, with the consolidation of these businesses into HighCo's financials anticipated in the second half of 2025. This transaction is aligned with the strategic move by HighCo to refocus on core operational areas, as emphasized by Didier Chabassieu, Chairman of the Management Board.
Sectors
- Marketing and Advertising
- Retail
Geography
- France – HighCo and SMP SAS are based in France, and the acquisition involves French-based operations of Sogec and BudgetBox.
Industry
- Marketing and Advertising – The article discusses HighCo's efforts to acquire businesses related to promotional marketing solutions, falling directly under the Marketing and Advertising sector.
- Retail – The BudgetBox entity, involved in retail media and personalization campaigns leveraging consumer behaviors, aligns with the Retail industry's dynamics.
Financials
- €27 million – The revenue generated by the activities included in the planned acquisition in 2024.
- €17 million – The estimated gross profit from the activities included in the planned acquisition in 2024.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| HighCo | Bidding Company | Company | A French company focused on marketing and communication solutions, supporting brands and retailers in the retail transformation. |
| SMP SAS | Selling Company | Company | A subsidiary of Groupe La Poste, owning Sogec and BudgetBox, involved in promotional and retail media solutions. |
| Sogec | Target Company | Company | A French agency specializing in omnichannel promotion activation, offering marketing solutions such as discount coupons, digital cashback, and more. |
| BudgetBox | Target Company | Company | A retail media subsidiary focused on creating personalized activation campaigns for brands and retailers. |
| Didier Chabassieu | Person | Person | Chairman of the Management Board at HighCo, involved in strategic decision-making and corporate announcements. |