HighCo Completes Sale of High Connexion to Investors

Deal News | Jun 05, 2025 | Globenewswire

HighCo Completes Sale of High Connexion to Investors

HighCo, a leading marketing and communication group, has announced the completion of the sale of High Connexion, a company in which it previously held a 51% stake. The buyers are a consortium of investors that includes Albarest Partners and Guillaume Guttin. Proceeds from the sale will be used to distribute an exceptional interim dividend of 1.00 per share to shareholders. This divestiture aligns with HighCo's strategic focus on expanding its core business divisions: Activation and Consulting & In-store media selling. The company plans to bolster its growth, investments, and innovation efforts in 2025, particularly within the Activation division. HighCo, listed on Euronext Paris, employs around 450 people and prides itself on its top-tier CSR performance, as evidenced by a Gold rating from EcoVadis. The sale of High Connexion marks the end of a successful 15-year venture into mobile marketing, demonstrating HighCo's ability to make strategic investments that drive value.

Sectors

  • Marketing and Advertising
  • Investment and Financial Services

Geography

  • France – HighCo is a French company and the sale transaction of High Connexion involves French investors, highlighting the relevance of this geography.

Industry

  • Marketing and Advertising – The article involves HighCo, a company that supports brands and retailers in marketing and communication efforts, reflecting its core business activities.
  • Investment and Financial Services – The acquisition of High Connexion by investors, including Albarest Partners, pertains to the financial services sector, specifically involving investment activities and strategies.

Financials

  • 1.00 per share – The sale proceeds will be used to distribute an exceptional interim dividend of 1.00 per share to HighCo's shareholders.

Participants

NameRoleTypeDescription
HighCoSelling CompanyCompanyHighCo is a marketing and communication group, listed on Euronext Paris, involved in the divestment of High Connexion as part of its strategic business focus.
High ConnexionTarget CompanyCompanyHigh Connexion was a subsidiary of HighCo, focusing on mobile marketing in France, and is the subject of the sale transaction.
Albarest PartnersBidding CompanyCompanyAlbarest Partners is part of the investor group acquiring High Connexion, involved in investment and financial services.
Guillaume GuttinBidding CompanyPersonGuillaume Guttin is an individual investor involved in the acquisition of High Connexion alongside Albarest Partners.
Didier ChabassieuChairman of the Management BoardPersonDidier Chabassieu is the Chairman of the Management Board at HighCo, providing strategic direction for the company.