HIGH 9INE Strengthens Advisory Board with Erica Duecy Appointment

HIGH 9INE, a leading innovator in the THC beverage market, has appointed industry expert Erica Duecy to its Corporate Advisory Board. Erica Duecy, known for her deep expertise in digital and content strategy within the drinks industry, joins a highly proficient team including former executives from Target and Walgreens Boots Alliance. The move comes as HIGH 9INE prepares for significant expansion in the cannabis-infused beverage space, aiming to reach retail shelves in 15 states by the end of 1Q 2025. Duecy's strategic insights are expected to help navigate the market's complexities, as the brand continues to push boundaries by incorporating functional ingredients like caffeine and coconut water into its products. The U.S. THC-infused beverage market is projected to reach $1 billion to $2 billion by the end of 2025. HIGH 9INE, leveraging its strong advisory board, seeks to capitalize on this growth by expanding its market presence and further establishing its brand.