Hezardastan Empowers Divar with Cafe Bazaar Sale
Deal News | Jan 24, 2025 | Aim Group
Hezardastan Group, a tech company based in Iran, has sold its subsidiary app store Cafe Bazaar to Tapsell, an advertising agency. The sale is part of Hezardastan's strategy to focus on strengthening Divar, its leading e-commerce platform. The terms of the deal were not disclosed. The full ownership was transferred to Tapsell in a cash-based acquisition. This move aligns with Hezardastan's long-term vision for optimal resource allocation and positions Divar to become a leading platform in e-commerce. Although Pomegranate Investment holds a minority stake in Cafe Bazaar, it confirmed the acquisition does not impact its ownership, as there are no shared stocks between Cafe Bazaar and Divar. Hezardastan remains the parent company of both Divar and Cafe Bazaar until the latter's transfer of ownership. The company plans to announce further details about the sale shortly.
Sectors
- Technology
- E-commerce
- Advertising
Geography
- Iran – The transaction occurred in Iran, where Hezardastan Group, Cafe Bazaar, and Divar are based.
- Sweden – Pomegranate Investment, headquartered in Sweden, holds a stake in Cafe Bazaar, bringing a Swedish geographical element to the transaction.
Industry
- Technology – Hezardastan Group operates in the tech industry, particularly through its subsidiary Cafe Bazaar, an app store platform.
- E-commerce – Divar, the main focus of Hezardastan post-sale, operates as an online general marketplace, classifying it under e-commerce.
- Advertising – The buyer, Tapsell, is identified as an advertising agency, which falls under the advertising sector.
Financials
- Undisclosed – The terms of the sale of Cafe Bazaar to Tapsell were not disclosed.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Hezardastan Group | Selling Company | Company | Parent company of Cafe Bazaar, Divar, and various other subsidiaries. |
| Cafe Bazaar | Target company | Company | An app store platform sold to Tapsell as part of the Hezardastan Group. |
| Tapsell | Bidding Company | Company | An advertising agency that acquired Cafe Bazaar. |
| Pomegranate Investment | Investor | Company | Swedish investment firm that holds a minority stake in Cafe Bazaar. |