Heinz divests Plasmon to NewPrinces

Deal News | Jul 09, 2025 | Finance Community IT - 1 Corporate M&A

Heinz divests Plasmon to NewPrinces

Kraft Heinz, the American food conglomerate, has sold the Plasmon brand to NewPrinces, a multinational group led by Angelo Mastrolia. This divestment marks a strategic move for Kraft Heinz, allowing them to disengage from the operations associated with the Plasmon brand, which includes products like infant milk and other food items. This transaction follows a previous arrangement dating back ten years where a co-packing agreement was established, giving NewPrinces the production responsibilities while Kraft Heinz handled the commercialization. With this divestment, NewPrinces consolidates its operational control over the brands produced under the Plasmon name.

Sectors

  • Food and Beverage
  • Mergers and Acquisitions

Geography

  • United States – Kraft Heinz, the seller, is an American multinational company, making the U.S. relevant to this transaction.
  • Italy – The acquisition involves NewPrinces, a group led by Angelo Mastrolia, and an important production facility in Italy, emphasizing the role of Italy in this transaction.

Industry

  • Food and Beverage – This industry is relevant as the transaction involves Kraft Heinz and NewPrinces, both of which operate within the food and beverage sector, particularly concerning infant nutrition products.
  • Mergers and Acquisitions – The article discusses a significant divestment transaction, classifying it under the mergers and acquisitions sector within corporate finance.

Financials

    Participants

    NameRoleTypeDescription
    Kraft HeinzSelling CompanyCompanyKraft Heinz is an American multinational food company that has divested its Plasmon brand to NewPrinces.
    PlasmonTarget CompanyCompanyPlasmon is a brand specializing in infant nutrition, previously owned by Kraft Heinz and now sold to NewPrinces.
    NewPrincesBidding CompanyCompanyNewPrinces, a multinational group led by Angelo Mastrolia, is the acquirer of the Plasmon brand from Kraft Heinz.
    Angelo MastroliaIndividualPersonAngelo Mastrolia is the leader of NewPrinces, which acquired the Plasmon brand.