Hawkers and White Bay merge to form Social Drinks Group
Deal News | Jan 24, 2025 | EIN
Hawkers Beer and White Bay Brewery have established Social Drinks Group, bringing together their well-established brands to enhance their market presence. The merger allows both breweries to maintain independence while combining strengths and resources in production, sales, and marketing. The Social Drinks Group, led by CEO Judd Michel, aims to capture a larger market share by leveraging shared brand portfolios and increasing sales efficiencies. Hawkers and White Bay's founders are committed to maintaining their original ethos while scaling their operations, and have embarked on a strategy that focuses on producing collaborative limited-release beers and further expanding their market. Trading as Social Drinks Group will begin on February 1, 2025, with plans for future mergers and acquisitions to enhance growth.
Sectors
- Beverage Manufacturing
- Corporate Finance
Geography
- Australia – The merger and establishment of Social Drinks Group is focused in Melbourne and Sydney, Australia.
Industry
- Beverage Manufacturing – The merger involves two breweries, thereby placing the event squarely in the beverage industry, focusing on beer production and expansion.
- Corporate Finance – Involves strategic merger activities and capital raising, signifying an interest in business expansion and market penetration.
Financials
- 1.5 million – New capital raised by Social Drinks Group to fuel growth.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Hawkers Beer | Target Company | Company | A well-established Melbourne-based brewery involved in the merger. |
| White Bay Brewery | Target Company | Company | A Sydney-based brewery merging with Hawkers Beer to form Social Drinks Group. |
| Social Drinks Group | Bidding Company | Company | Newly formed entity from the merger of Hawkers Beer and White Bay Brewery. |
| Judd Michel | CEO | Person | CEO of Social Drinks Group bringing extensive experience from the beverage industry. |
| Mazen Hajjar | Founder | Person | Founder of Hawkers Beer, involved in the merger. |
| Adam Trippe-Smith | Founder | Person | Co-founder of White Bay Brewing involved in the merger. |
| Tim Condon | Founder | Person | Co-founder of White Bay Brewing involved in the merger. |