Harmonya secures investment from dunnhumby Ventures to boost AI capabilities
Deal News | Jan 29, 2025 | Bright Pixel

Harmonya, an advanced AI-powered platform for product data enrichment, has announced a strategic investment from dunnhumby ventures, alongside existing investors Bright Pixel Capital and Team8. The investment aims to advance AI-driven solutions and enhance value for the retail and consumer packaged goods (CPG) sectors. This capital injection will support the execution of Harmonyas product roadmap through 2025. Harmonya and dunnhumby intend to collaborate on addressing significant market inefficiencies, with a focus on delivering insightful and actionable data solutions. The partnership is designed to benefit major global players in CPG and retail, including household names such as Coca-Cola and Unilever. Bright Pixel Capital, the technology investment entity of Sonae, brings significant expertise in retail technologies to this coalition. Dunnhumby ventures, known for pioneering data science in retail, is deeply engaged in fostering collaborations in AI and data-centric technologies.
Sectors
- Artificial Intelligence
- Retail Technology
- Consumer Packaged Goods
Geography
- United States – Harmonya operates from offices in New York and collaborates with several U.S.-based CPG companies.
- Israel – Harmonya has offices in Tel Aviv, participating significantly in this region's tech and startup scene.
- United Kingdom – Given dunnhumby's base in the UK, this region plays a pivotal role in the investment and the collaborations described.
Industry
- Artificial Intelligence – Harmonya's platform uses AI-driven solutions for product data enrichment, confirming the industry's relevance.
- Retail Technology – Both Harmonya and dunnhumby ventures are engaged in transforming data insights for retailers, a core aspect of this sector.
- Consumer Packaged Goods – Harmonya's operations and partnerships with major CPG brands underscore this industry's role in their business strategy.
Financials
- – The article does not disclose the exact financial terms of the investment.
Participants
Name | Role | Type | Description |
---|---|---|---|
Harmonya | Target Company | Company | An AI-powered platform specializing in product data enrichment for CPG brands and retailers. |
Bright Pixel Capital | Existing Investor | PE Firm | Technology investment arm of Sonae, with interests across cybersecurity, retail technologies, among others. |
dunnhumby ventures | New Investor | Company | Venture capital arm of dunnhumby focused on AI and data innovation in retail. |
Team8 | Existing Investor | Company | A venture group providing expertise and investment in technology companies. |
Sonae | Parent Company | Company | A multinational group with operations in various sectors including retail and technology. |
Cem Kent | CEO | Person | CEO and Founder of Harmonya. |
Leo Nagdas | Head of dunnhumby ventures | Person | Lead executive at dunnhumby ventures overseeing strategic investments in retail technology. |