Happydemics: Paris AdTech Firm Secures €13M for UK Expansion
Deal News | Dec 03, 2024 | Business Cloud
Paris-based AdTech company, Happydemics, has successfully raised €13 million in Series B funding, led by Wille Finance and Adelie Capital. The company aims to utilize this investment to extend its presence in the UK and further its capabilities in the US and Europe. Happydemics specializes in AI-driven solutions that assess brand metrics and ad performance, integrating a comprehensive database with over 25,000 criteria across various media forms. This funding signifies a major milestone for Happydemics, currently serving 2,000 advertisers across 60 countries, looking to provide enhanced cross-channel measurement solutions at a global scale. The investment underlines Happydemics' commitment to setting high standards in ad performance analytics, a field where even industry titans like GAFAM seek trusted third-party validation.
Sectors
- Advertising Technology
- Artificial Intelligence
Geography
- France – Happydemics is headquartered in Paris, France, making it central to the company's operations and growth.
- United Kingdom – The funding is aimed at expanding Happydemics' presence in the UK, a major strategic focus for the company.
- United States – Happydemics plans to extend its leadership in the USA, highlighting its geographical focus on scaling operations there.
- Europe – Happydemics is expanding its presence across Europe, indicating a broad regional focus beyond its home country.
Industry
- Advertising Technology – Happydemics operates in the advertising technology (AdTech) industry, providing tools for measuring ad performance and brand metrics.
- Artificial Intelligence – Happydemics utilizes AI-driven solutions for predictive analytics and performance measurement, relevant to the artificial intelligence industry.
Financials
- €13 million – The amount raised by Happydemics in Series B funding.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Happydemics | Target Company | Company | An AdTech company based in Paris that provides ad performance measurement tools and brand metrics. |
| Wille Finance | Investor | Company | A financial firm leading the Series B funding round for Happydemics. |
| Adelie Capital | Investor | Company | A co-lead in the Series B funding round for Happydemics. |
| The Trade Desk | Client | Company | A client of Happydemics utilizing its ad measurement solutions. |
| ITV | Client | Company | A client of Happydemics utilizing its ad measurement solutions. |
| Adform | Client | Company | A client of Happydemics utilizing its ad measurement solutions. |
| GroupM | Client | Company | A client of Happydemics utilizing its ad measurement solutions. |
| Warner Bros. | Client | Company | A client of Happydemics utilizing its ad measurement solutions. |
| Tarek Ouagguini | Founder | Person | The founder of Happydemics. |
| Cyril Petit | Investment Director | Person | Investment Director at Wille Finance involved in the funding decision. |