Gustafsson Steps in as Hemnet's New CEO
Portfolio - People | Nov 08, 2024 | Aim Group
Jonas Gustafsson has been appointed as the CEO of Hemnet, succeeding Cecilia Beck-Friis. Gustafsson brings extensive experience from his previous role as CEO of Allente Group and senior roles at MTG (later Nordic Entertainment Group and Viaplay Group). Hemnet's board of directors, led by Anders Nilsson, highlighted Gustafsson's expertise in technology and customer value. The appointment will be effective from February 10, with Gustafsson tasked with driving continued growth, enhancing user experience, and building stronger industry relationships. Hemnet's recent financial results show a 36.8% annual increase in net sales to SEK 372 million and a 33.1% growth in adjusted EBITDA, though both figures fell short of market expectations. The arrival of Hanna Lindqvist as CTO further indicates Hemnet's strategic emphasis on technological advancement.
Sectors
- Real Estate
- Technology
- Media & Entertainment
Geography
- Sweden – Hemnet is based in Sweden, and the changes in leadership and strategy occur within this geographical context, affecting the Swedish real estate market.
Industry
- Real Estate – Hemnet operates in the real estate industry, being a property marketplace that connects buyers with real estate agents, facilitating home purchases.
- Technology – The focus on user experience and technology-driven growth at Hemnet, along with Gustafsson's background, underscores the importance of the technology sector.
- Media & Entertainment – The involvement of a leader from the Nordic Entertainment Group illustrates the interconnected skills and strategies between media, entertainment, and real estate platforms.
Financials
- SEK 372 million ($35.2 million) – Net sales for Hemnet in Q3 2024.
- SEK 208 million ($19.6 million) – Adjusted EBITDA for Hemnet in Q3 2024.
- 55.8% – Adjusted EBITDA margin for Hemnet in Q3 2024.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Jonas Gustafsson | Incoming CEO | Person | Newly appointed CEO of Hemnet, former CEO at Allente Group. |
| Hemnet | Company | Target Company | A leading Swedish property marketplace. |
| Cecilia Beck-Friis | Outgoing CEO | Person | Former CEO of Hemnet who has announced her departure. |
| Anders Nilsson | Chair of the Board of Directors | Person | Chairman at Hemnet overseeing the CEO transition. |
| Allente Group | Former Employer | Company | Gustafsson's previous employer where he led a merger. |
| Hanna Lindqvist | Incoming CTO | Person | Joining Hemnet as CTO from Schibsted Marketplaces. |