Guild Esports Expands with Encore Acquisition

Deal News | Mar 06, 2025 | Business Cloud

Guild Esports and Gaming has agreed to acquire Los Angeles-based fan engagement platform Encore. Encore's analytics protocol is used by major leagues and brands to harness first-party and zero-party data, making it a valuable addition to Guild's offerings. The acquisition aligns with Guild's strategic shift toward becoming a gaming solutions provider and aims to augment its existing data capabilities. Both companies aim to create a comprehensive solution for teams, leagues, creators, and brands, leveraging their combined technology and expertise. Chairman Gary LaDrido emphasized the importance of this acquisition in Guild's growth strategy, while Encore's founder, Mike Sorgenfrei, expressed enthusiasm about joining forces with Guild. A previous report on David Beckham's ownership in Guild Esports was corrected, indicating his departure.

Sectors

Esports
Technology

Geography

United Kingdom – Guild Esports is based in London and is a key player driving the narrative in this acquisition.
United States – Encore, the acquired company, is based in Los Angeles, central to the geographical focus of the article.

Industry

Esports – The article discusses Guild Esports' strategic acquisition to enhance engagement and data capabilities within the esports industry.
Technology – Involves the use of data analytics and digital engagement platforms, showcasing advancements in tech solutions for gaming.

Financials

Participants

Name	Role	Type	Description
Guild Esports and Gaming	Acquirer	Company	A London-based esports firm aiming to transition into a gaming solutions business.
Encore	Target	Company	A Los Angeles-based fan engagement platform known for its advanced analytics protocol.
Gary LaDrido	Chairman	Person	Chairman of Guild Esports and Gaming, commenting on the strategic importance of the acquisition.
Mike Sorgenfrei	Founder	Person	Founder of Encore, expressing enthusiasm about the merger with Guild.