Growve Secures Major Investment for Strategic Growth

Growve, a prominent player in the health and wellness sector, has announced a substantial majority equity investment led by Palm Beach Capital, with additional participation from G-Bar Ventures and NMP Capital. To enable further growth and support strategic objectives, Growve secured debt financing from TCW Private Credit and NMP Capital. The company, generating over $400 million in revenue, operates a vast portfolio including vitamins, supplements, and active nutrition, and employs over 500 staff across the world. Growve's leadership in the sector and its robust capabilities in e-commerce, multi-channel distribution, and internal manufacturing have positioned it as a formidable entity within the wellness market. This substantial investment from Palm Beach Capital, a private equity firm known for its involvement in high-growth markets and sectors such as healthcare, aims to support Growve’s ambitious plans, affording them the financial backing to expand their market share and introduce new strategic initiatives. Configuration Partner and Greenberg Traurig have served as Growve’s financial and legal advisors respectively for this deal.