GreenThumb Transitions to Swedish Ownership with Keyto Acquisition
Deal News | Jun 26, 2025 | Hill Dickinson
Hill Dickinson, a commercial law firm, played a pivotal advisory role in the sale of GreenThumb, the UK's largest lawncare provider, to Keyto, a Swedish lifestyle group. This transaction marks Keyto's entry into the UK market, aligning with its goal to establish a tech-enabled platform for home-based services worldwide. GreenThumb, which operates a franchise model and serves nearly 300,000 customers, is renowned for its horticultural expertise and customer-oriented services. The acquisition presents a significant opportunity for GreenThumb to enhance its business within a group of complementary services. The deal was spearheaded by Hill Dickinson's corporate partner, Sean Lightfoot, with corporate associate Daniel McDonagh.
Sectors
- Lawncare Services
- Corporate Legal Services
- Home and Lifestyle Services
Geography
- United Kingdom – The geographical market where GreenThumb operates and the location where Keyto aims to expand its services.
- Sweden – The country where Keyto is headquartered and from where it is expanding into the UK market.
Industry
- Lawncare Services – The industry relates to the provision of lawn maintenance and care services, which is the primary business of GreenThumb.
- Corporate Legal Services – Refers to the legal advisory services provided by firms like Hill Dickinson in corporate transactions, as seen in this acquisition.
- Home and Lifestyle Services – Keyto's business focus, which includes offering a wide range of professional services for homes and offices.
Financials
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Hill Dickinson | Legal Advisor | Company | A commercial law firm advising on the sale of GreenThumb to Keyto. |
| GreenThumb | Target Company | Company | The UK's largest lawncare provider, which is being sold to Keyto. |
| Keyto | Bidding Company | Company | A Swedish lifestyle group acquiring GreenThumb to enter the UK market. |
| Sean Lightfoot | Corporate Partner | Person | Led the legal advisory team at Hill Dickinson on the GreenThumb sale. |
| Daniel McDonagh | Corporate Associate | Person | Assisted in the legal advisory on the GreenThumb acquisition. |