Goldbach Group's Strategic Sale of Goldbach Austria Awaits Regulatory Blessing
Deal News | Nov 22, 2024 | CEE Legal Matters
The Goldbach Group, a Zurich-based company specializing in digital and linear advertising across Switzerland, Germany, and Austria, is in the process of selling its Austrian operations, Goldbach Austria, to Azerion, a company known for its digital advertising and entertainment media platform. The transaction is currently pending regulatory approvals. Legal advisory for the sale is being provided by CMS, a law firm whose team is comprised of several partners and associates including Alexander Rakosi, Dieter Zandler, Marie-Christine Lidl, Lisa Oberlechner, and Alexander Sommergruber. Despite inquiries, CMS has not provided additional comments regarding the transaction.
Sectors
- Digital Advertising
- Media and Entertainment
- Legal Services
Geography
- Switzerland – Home of the Goldbach Group.
- Austria – Target region for Goldbach Austria's operations.
- Netherlands – Netherlands-based Azerion is the acquiring entity.
Industry
- Digital Advertising – This industry is relevant as both Goldbach Group and Azerion operate within digital advertising.
- Media and Entertainment – Azerion's position as an entertainment media platform aligns with this industry classification.
- Legal Services – CMS providing legal advisory services highlights this industry.
Financials
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Goldbach Group | Selling Company | Company | Marketer and broker of digital and linear advertising in Switzerland, Germany, and Austria. |
| Azerion | Bidding Company | Company | Digital advertising and entertainment media platform. |
| CMS | Legal Advisor | Company | Law firm advising Goldbach Group on the sale. |
| Alexander Rakosi | Partner | Person | Partner at CMS involved in the transaction. |
| Dieter Zandler | Partner | Person | Partner at CMS involved in the transaction. |
| Marie-Christine Lidl | Attorney | Person | Attorney at Law at CMS involved in the transaction. |
| Lisa Oberlechner | Attorney | Person | Attorney at Law at CMS involved in the transaction. |
| Alexander Sommergruber | Associate | Person | Associate at CMS involved in the transaction. |