GoGift Announces Strategic Partnership with Waterland Private Equity
Deal News | Feb 11, 2025 | Waterland Private Equity Investments BV

GoGift, a leader in innovative gifting and corporate incentive solutions based in Copenhagen, Denmark, has entered into a strategic partnership with Waterland Private Equity. This partnership marks a significant transition from being under Nordisk Film, part of Egmont, a leading Nordic media group. The move aligns with GoGift's ambition to establish itself as a global market leader. Waterland Private Equity, known for backing strong, value-driven companies, will support GoGift in its international and organic growth, leveraging their successful track record in the corporate incentives industry. The partnership underscores Waterland's commitment to GoGift's strategic vision and international expansion. GoGift, under the continued leadership of its founder Henrik Ravn, plans to further leverage its innovative tech platform and expand its presence worldwide.
Sectors
- Corporate Gifting and Incentives
- Private Equity
- Media and Entertainment
Geography
- Denmark – GoGift is headquartered in Copenhagen, Denmark, and this geographical setting is pivotal to the strategic developments discussed.
- Scandinavia – The Nordisk Film's association with GoGift underlines the broader Scandinavian context relevant to the article.
- Global – GoGift's operations in over 70 countries and ambitions for global growth underscore the article's international relevance.
Industry
- Corporate Gifting and Incentives – The article discusses companies involved in corporate gifting and incentives, highlighting GoGift's leading position and strategic growth plans.
- Private Equity – Waterland Private Equity's involvement in acquiring and investing in GoGift places the article within the private equity sector.
- Media and Entertainment – Nordisk Film is described as a leading entertainment company, involved until recently as the owner of GoGift, under the umbrella of Egmont, a major media group.
Financials
- – The article does not specify financial details such as the transaction value.
Participants
Name | Role | Type | Description |
---|---|---|---|
GoGift | Target Company | Company | GoGift specializes in corporate and innovative gifting solutions, and is transitioning from Nordisk Film to a partnership with Waterland Private Equity. |
Waterland Private Equity Investments BV | Bidding Company/PE | Company | A private equity firm investing in GoGift to support its global expansion. |
Nordisk Film | Selling Company | Company | A Scandinavian entertainment company and former owner of GoGift, looking to focus on core strategies. |
Egmont | Parent Company of Nordisk Film | Company | A leading Nordic media group that includes Nordisk Film. |
Henrik Ravn | Founder and CEO of GoGift | Person | Key figure leading GoGift through its transition and global expansion. |
Nicklas Guldberg | Principal at Waterland Private Equity, Denmark | Person | Involved in facilitating Waterland's partnership with GoGift. |
Allan Mathson Hansen | CEO of Nordisk Film | Person | Commented on the transition and future focus of Nordisk Film. |