Gimmersta Welcomes Priveq as Minority Shareholder to Boost Growth
Deal News | Dec 18, 2024 | Priveq Investment
Priveq Investment has acquired a minority stake in Gimmersta Wallpaper, a digital-first company specializing in premium wallpapers. Founded by Irene and Christofer Gimmersta, the company operates renowned brands like Rebel Walls, Sandberg Wallpaper, Happywall, and Hovia. Gimmersta's business model, marked by digital integration and scalability, has propelled its growth, allowing it to sell across over 80 countries through online channels and a network of retailers and professionals. Priveq's investment will support Gimmersta's plans to accelerate growth, solidify its market position, and aim for a future IPO. The partnership is set to enhance both organic and acquisition-based growth strategies, positioning the company towards achieving market leadership in the premium segment.
Sectors
- Consumer Goods
- Private Equity
Geography
- Global – Gimmersta Wallpaper sells in over 80 countries, indicating a broad geographic reach and international market involvement.
- Sweden – Gimmersta Wallpaper is based in Sweden, where the company was founded and where Priveq Investment is also likely to have a presence.
Industry
- Consumer Goods – Gimmersta Wallpaper operates in the consumer goods sector, specifically within the home decor category, offering premium wallpaper products.
- Private Equity – Priveq Investment's involvement classifies the transaction under the Private Equity sector, focusing on growth investments in companies.
Financials
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Gimmersta Wallpaper | Target Company | Company | A premium wallpaper company with a digital-first approach, managing brands like Rebel Walls and Sandberg Wallpaper. |
| Priveq Investment | Private Equity Firm | Company | An investment firm providing growth capital to Gimmersta Wallpaper through minority shareholder acquisition. |
| Irene Gimmersta | CEO and Founder | Person | Co-founder and majority owner of Gimmersta Wallpaper, leading its operations and strategic direction. |
| Christofer Gimmersta | Founder | Person | Co-founder and majority owner of Gimmersta Wallpaper. |
| Maria Perez Hultstrm | Partner and Investment Manager | Person | Partner and Investment Manager at Priveq Investment involved in the Gimmersta deal. |