Giftaway Pioneers Digital Rewards with Aura's $28.5M Boost
Deal News | Feb 13, 2025 | Aura Group Pte Ltd
Aura Private Equity has invested AU$28.5 million in Global Incentive Solutions, the parent company of Giftaway, which excels in digital rewards and incentives in the Philippines. Giftaway, already a partner to over 500 businesses, is positioned to scale its operations, augment its merchant network, and enhance its digital platform. The collaboration is expected to foster financial inclusion in the region. Aura's strategic support aims to reinforce Giftaway's leadership in the digital rewards sector, while the investment exemplifies Aura's strategy to back high-potential, market-leading innovations. The Philippine economy's consumer dynamics and digital expansion offer fertile ground for such endeavors. This capital injection signals a pivotal phase for Giftaway, whose growth is anticipated to shape Southeast Asia's digital reward landscape.
Sectors
- Digital Rewards and Incentives
- Private Equity
- Financial Services
Geography
- Philippines – Giftaway, the target company, is based in the Philippines, and the investment aids in expanding financial inclusion in the region.
- Southeast Asia – The broader geographical region where Giftaway aims to expand its digital rewards platform, capitalizing on a growing consumer economy.
Industry
- Digital Rewards and Incentives – This sector is relevant as the article discusses an investment in Giftaway, a company specializing in digital rewards and incentives.
- Private Equity – This sector is pertinent given Aura Private Equity's role as the key investor in Giftaway.
- Financial Services – Giftaway's services are pivotal to the financial services industry, particularly in promoting financial inclusion in the Philippines.
Financials
- $28.5 million – The investment amount provided by Aura Private Equity into Giftaway.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Aura Group Pte Ltd. | Investor | Company | Private equity firm leading the investment in Giftaway. |
| Global Incentive Solutions | Target Company | Company | Parent company of Giftaway, specializes in digital rewards and incentives. |
| Giftaway | Target Company | Company | Primary business receiving investment, known for digital voucher solutions. |
| Alvin Tan | CEO & Founder | Person | CEO and Founder of Giftaway. |
| Calvin Ng | Managing Director | Person | Managing Director of Aura Group, explains the investment rationale. |