GES Completes Sale to Truelink Capital
Deal News | Dec 31, 2024 | PR Newswire Cision GES
GES, a global leader in exhibitions and event management, has finalized its sale to Truelink Capital. This strategic acquisition allows GES, formerly under Viad Corp, to enhance its growth trajectory as an independent entity within Truelink's portfolio. The acquisition promises to bolster GES's capacity to deliver innovative experiential events. GES and its subsidiaries offer a wide range of services, including creative design, logistics, and experiential marketing, serving major brands worldwide. Truelink Capital, a Los Angeles-based private equity firm known for its strategic investments, is eager to collaborate with GES's leadership team, under Derek Linde, to fortify the company's market position. This collaboration aims to strengthen GES's core competencies and expand its international reach and technological offerings. Viad Corp's prior stewardship during the transition period has been acknowledged. The acquisition highlights a commitment to sustained growth through strategic initiatives and complementary acquisitions.
Sectors
- Event Management
- Private Equity
- Experiential Marketing
Geography
- United States – The acquisition involves US-based GES and Truelink Capital, a private equity firm headquartered in Los Angeles.
- Global – GES serves clients globally, focusing on major brands and events worldwide across various sectors.
Industry
- Event Management – GES is a leader in exhibition and event management, providing services and solutions for events and marketing.
- Private Equity – Truelink Capital, the acquiring firm, is a private equity firm focused on strategic investments and partnerships.
- Experiential Marketing – GES specializes in creating engaging experiences, offering strategic and creative solutions for brands.
Financials
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| GES | Target Company | Company | GES is a global leader in exhibition and event management, known for its comprehensive experiential marketing services. |
| Viad Corp | Selling Company | Company | Viad Corp is the previous owner of GES and facilitated the transition of the sale to Truelink Capital. |
| Truelink Capital | Bidding Company | Company | Truelink Capital is a private equity firm based in Los Angeles, known for strategic partnerships and investments. |
| Derek Linde | Executive | People | Derek Linde is the CEO of GES, playing a key role in guiding the company's strategic direction post-acquisition. |
| Luke Myers | Co-founder and Managing Partner | People | Luke Myers is a managing partner at Truelink Capital, involved in the strategic initiatives following the GES acquisition. |