Gérald Bourdin Appointed Deputy GM at YesYes
Company - People | Jun 18, 2025 | Aim Group
France-based YesYes, known for selling refurbished electronics, has promoted Grald Bourdin to deputy general manager. Bourdin, who was previously the director of operations, is a foundational member of the company, having been with YesYes since its inception in 2017. His promotion positions him alongside Christophe Perrin, the general manager and co-founder. YesYes stands out in the market by offering 100% French-sourced and refurbished electronics and maintaining physical stores in Caen and Toulouse, which are also its sites of refurbishment operations. Unlike competitors who focus on online sales and broader markets, YesYes remains committed to its French focus, providing a strong domestic alternative with a two-year warranty on its products.
Sectors
- Consumer Electronics
- Retail
Geography
- France – YesYes operates exclusively in the French market, sourcing, refurbishing, and selling its products within the country.
Industry
- Consumer Electronics – YesYes operates in the Consumer Electronics industry as it deals with refurbished electronic goods like laptops and smartphones.
- Retail – YesYes's strategy includes operating physical retail stores, differentiating it from typical online-focused competitors.
Financials
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| YesYes | Company | Target | A French company specializing in the sale of refurbished electronics. |
| Gérald Bourdin | Deputy General Manager | Person | Promoted to deputy GM at YesYes, having been with the company since its start in 2017. |
| Christophe Perrin | General Manager | Person | Co-founder and general manager of YesYes. |
| David Mignot | President | Person | Co-founder and president of YesYes. |
| Back Market | Competitor | Company | A local rival of YesYes that operates beyond the French market across Europe. |