GeoWealth Raises $38M in Series C Funding with Apollo's Backing
Deal News | Aug 04, 2025 | Apollo
GeoWealth, a turnkey asset management platform, has concluded a $38 million Series C funding round, led by Apollo, a prominent global alternative asset manager. Besides the capital injection, the two entities have embarked on a strategic alliance aimed at expanding access to customized public-private model portfolios for registered investment advisors. The round also included investments from BlackRock, J.P. Morgan Asset Management, and Kayne Anderson Capital Advisors. The initiative will integrate GeoWealth's proprietary portfolio management software with Apollo's private market instruments to construct multi-asset portfolios. GeoWealth's CEO, Colin Falls, emphasized the partnership's role in delivering customized solutions to advisors seeking turnkey private market access. Apollo's commitment to diversifying options for investors in private markets aligns with its efforts to minimize process friction. The funding will boost GeoWealth's UMA capabilities and strengthen its technology framework. The transaction included GeoWealth's acquisition of Freedom Advisors' TAMP assets. Legal guidance was provided by Paul, Weiss, Rifkind, Wharton & Garrison LLP, Baker & McKenzie LLP, and Depew Gillen Rathbun & McInteer, LC.
Sectors
- Financial Technology
- Asset Management
- Private Equity
Geography
- United States – GeoWealth is headquartered in Chicago, and Apollo is a US-based global entity, making the United States the primary geographical focus.
Industry
- Financial Technology – GeoWealth is a financial technology company offering a platform for RIAs, fitting the broader FinTech industry focus.
- Asset Management – Both GeoWealth and Apollo are involved in asset management, managing portfolios for investment advisors and institutional investors.
- Private Equity – Apollo is a leading global alternative asset manager, often involved in private equity investments.
Financials
- $38 million – The total amount raised in the Series C funding round led by Apollo.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| GeoWealth | Target Company | Company | A turnkey asset management platform providing technology solutions for RIAs. |
| Apollo | Bidding Company/ Investor | Company | A global alternative asset manager leading the Series C funding and forming a strategic partnership with GeoWealth. |
| BlackRock | Investor | Company | A global asset management firm participating in the Series C funding. |
| J.P. Morgan Asset Management | Investor | Company | An asset management division of J.P. Morgan contributing to the Series C funding. |
| Kayne Anderson Capital Advisors | Investor | Company | Participated in the Series C funding via Composition Capital. |
| Paul, Weiss, Rifkind, Wharton & Garrison LLP | Legal Advisor | Company | Provided legal advice to Apollo for this transaction. |
| Baker & McKenzie LLP | Legal Advisor | Company | Provided legal counsel to GeoWealth. |
| Depew Gillen Rathbun & McInteer, LC | Legal Advisor | Company | Served as legal counsel to GeoWealth. |