Gamboa Ascends to CEO Role at BNamericas
Portfolio - People | Dec 05, 2024 | Endicott Capital

BNamericas, a leader in business intelligence solutions for Latin America, will soon witness a significant change in its leadership as Juan Gamboa is set to take over as CEO from the company's founder, Greg Barton, starting January 1. Barton, who established BNamericas 28 years ago and remained its CEO until now, transitioned the company towards significant growth, particularly after joining forces with US-based private equity firm Endicott Capital in 2020. Gamboa has served as the Chief Revenue Officer for the past four years, leading transformative growth initiatives within BNamericas's marketing and commercial sectors. Prior to this, he held strategic roles in the tech industry, collaborating with Fortune 100 companies and managing operations across Latin America. Barton will continue his involvement as a board member supporting the new leadership team. Under Gamboa's leadership, BNamericas aims to further its position as a strategic partner for businesses operating in the Latin American industrial projects ecosystem.
Sectors
- Business Intelligence
- Private Equity
- Technology
Geography
- Chile – BNamericas is based in Santiago de Chile and serves as a central hub for its operations in the region.
- Latin America – BNamericas focuses on providing intelligence for projects across various industries in Latin America.
- United States – Endicott Capital, the private equity firm involved with BNamericas, is based in the United States.
Industry
- Business Intelligence – BNamericas is focused on providing business intelligence solutions tailored to industrial projects in Latin America.
- Private Equity – Endicott Capital, a private equity firm, has invested in BNamericas and played a role in its recent growth.
- Technology – Gamboa’s background in technology and digital product development is relevant given the technological aspects of business intelligence.
Financials
Participants
Name | Role | Type | Description |
---|---|---|---|
BNamericas | Target company | Company | A leading platform providing business intelligence solutions for the industrial projects ecosystem in Latin America. |
Greg Barton | Outgoing CEO and Co-owner | Person | Founder of BNamericas, transitioning from CEO to a board member role. |
Juan Gamboa | Incoming CEO | Person | Current CRO of BNamericas, taking over as CEO from January 1st. |
Endicott Capital | Private Equity Partner | Company | A US-based private equity firm that became a capital partner in BNamericas in 2020. |