Futbol Emotion Acquires Free Time Management Group
Deal News | Feb 25, 2025 | Finance Community IT - 1 Corporate M&A

Futbol Emotion, a company wholly owned by Sports Emotion Hub, has acquired Free Time Management Group, a soccer apparel and equipment retailer based in Italy. This acquisition was facilitated by PwC, which provided comprehensive advisory services. PwC Deals offered financial due diligence with the involvement of a team led by Anna Nasole, Gabriella Melacca, and Matteo Zigante. PwC TLS provided support throughout the transaction for contractual, corporate, labor, and fiscal due diligence aspects, ensuring all necessary agreements were concluded effectively. On the other side, Dentons advised Fanatics Italy, owner of Free Time Management Group, in the sale. This strategic acquisition solidifies Futbol Emotion's position in the soccer apparel market and highlights the significant role of advisory firms in facilitating complex M&A transactions.
Sectors
- Sports Apparel
- Mergers and Acquisitions
- Professional Services
Geography
- Italy – Free Time Management Group is a company operating in the Italian market, and Dentons represents the Italian seller.
Industry
- Sports Apparel – The article involves companies that are major players in the sports apparel sector, focusing on soccer-related products.
- Mergers and Acquisitions – The primary focus of the article is the acquisition of Free Time Management Group by Futbol Emotion, which is a significant M&A event.
- Professional Services – PwC and Dentons are key advisory participants, providing extensive due diligence, legal, and transactional support.
Financials
Participants
Name | Role | Type | Description |
---|---|---|---|
Futbol Emotion | Acquirer | Company | A company specializing in the commerce of clothing and equipment for soccer, wholly owned by Sports Emotion Hub. |
Free Time Management Group | Target Company | Company | A company specializing in soccer apparel trade, previously owned by Fanatics Italy. |
PwC | Financial and Legal Advisor | Company | Provided financial and legal advisory services to Futbol Emotion in the acquisition process. |
Fanatics Italy | Vendor | Company | The former owner of Free Time Management Group, who sold the company to Futbol Emotion. |
Dentons | Legal Advisor | Company | Provided legal advisory services to the selling company, Fanatics Italy. |