Futbol Emotion Acquires Free Time Management
Deal News | Feb 25, 2025 | Legal Community Italy
Pwc Tls advised Futbol Emotion, a subsidiary of Sports Emotion Hub, on the acquisition of 100% of Free Time Management Group, which was owned by Fanatics Italy. The acquisition positions Futbol Emotion to strengthen its presence in the soccer apparel market. Pwc Tls led the legal due diligence and contract negotiations, with a team managed by Roberto Spotti and Stefano Cancarini, involving experts in contracting, corporate law, labor law, and tax due diligence. The vendor, Fanatics Italy, was represented by Dentons, with guidance from Alessandro Dubini. Dentons has been instrumental in Fanatics Italy’s strategic endeavors, including a comprehensive partnership with Juventus FC. The transaction highlights the strategic consolidation occurring in the soccer merchandise sector.
Sectors
- Sports Apparel and Merchandise
- Legal Advisory
Geography
- Italy – The acquisition involves Italian entities, and legal advisory firms based in Italy, with operations centered around Italian commerce.
Industry
- Sports Apparel and Merchandise – This industry is relevant as both Futbol Emotion and Free Time Management are involved in the commerce of soccer apparel.
- Legal Advisory – Pwc Tls and Dentons played critical roles providing legal counsel, crucial in the acquisition process.
Financials
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Futbol Emotion | Buyer | Company | Subsidiary of Sports Emotion Hub, specializing in soccer apparel. |
| Sports Emotion Hub | Parent Company of Buyer | Company | Parent company of Futbol Emotion, engaged in the sports merchandise sector. |
| Free Time Management Group | Target Company | Company | Previously owned by Fanatics Italy, operating in soccer apparel. |
| Fanatics Italy | Seller | Company | Former owner of Free Time Management Group, involved in sports merchandise. |
| Pwc Tls | Legal Advisor to Buyer | Company | Provided comprehensive legal and due diligence services to Futbol Emotion for the acquisition. |
| Dentons | Legal Advisor to Seller | Company | Advised Fanatics Italy through the acquisition process. |