Fried Frank Welcomes New Chief Marketing Officer Joanne Southern

Advisor - People | Apr 29, 2025 | Fried Frank

Fried Frank, a prominent law firm, has welcomed Joanne Southern back as its Chief Marketing Officer. Southern, who has over 25 years of expertise in legal marketing, previously served as Proskauer's CMO and has a history with Fried Frank, having been a key leader in their Marketing & Business Development Department. Her role will include strategic planning, client relationship management, and enhancing brand positioning. The firm is optimistic about her return, seeing it as essential to executing their strategic growth plans.

Sectors

Legal Services
Marketing and Communications

Geography

United States – Fried Frank and Proskauer, both operating primarily in the U.S., are the main firms involved in the article.

Industry

Legal Services – The article focuses on Fried Frank, a law firm, which operates within the legal services industry.
Marketing and Communications – Joanne Southern's role and experience involve legal marketing and communications, which is a primary focus of the article.

Financials

Participants

Name	Role	Type	Description
Fried Frank	Hiring Company	Company	A renowned law firm that has re-hired Joanne Southern as its Chief Marketing Officer.
Joanne Southern	Chief Marketing Officer	Person	An experienced legal marketing executive rejoining Fried Frank as CMO after a decade as Proskauer's marketing head.
Proskauer	Former Employer	Company	A law firm where Joanne Southern served as Chief Marketing Officer before rejoining Fried Frank.
Kenneth I. Rosh	Chairman and Co-head of Asset Management Practice	Person	Chairman and co-head of Fried Frank's Asset Management Practice and Private Equity Funds Group who commented on Southern's return.
Steven Epstein	Managing Partner and Co-head of M&A and Private Equity Practice	Person	Fried Frank's managing partner and co-head of the firm's M&A and Private Equity Practice, expressed enthusiasm about Southern's return.
Scott B. Luftglass	Vice Chairman and Co-chair of Securities and Shareholder Litigation Practice	Person	Fried Frank's vice chairman and co-chair of the firm's Securities and Shareholder Litigation Practice.
Mindy Yang	Chief People Officer	Person	Recently joined Fried Frank as Chief People Officer.
Jonathan Hallihan	Chief Operating Officer	Person	Elevated from Chief Financial Officer to Chief Operating Officer at Fried Frank.
Simon Wedgbury	Chief Financial Officer	Person	Recently promoted from Director of Finance to Chief Financial Officer at Fried Frank.