Free Market Health Expands with Beeline Rx Acquisition

Free Market Health has announced the acquisition of Beeline Rx, a strategic move aimed at enhancing its specialty pharmacy platform through the modernization and optimization of the prior authorization process for specialty drugs. Beeline Rx's technology, which integrates with electronic health records and provides access to 320 million patient medical charts, is set to significantly reduce administrative delays and improve patient onboarding. This acquisition is poised to bolster Free Market Health's script-to-fill orchestration model, minimizing administrative burdens and accelerating medication access. Notably, Beeline Rx's key leadership, including co-founder and CEO Steve Fleck, will transition to Free Market Health's executive team, fostering seamless integration and driving future growth. This acquisition fits into Free Market Health's broader strategy to establish itself as the central orchestration layer within the specialty pharmacy ecosystem, benefitting payers, pharmacies, and patients by supporting rapid growth and expanding its impact.