Frasers Group Partners with MAP Active to Expand Sports Direct in Asia
Deal News | Mar 27, 2025 | Reynolds Porter Chamberlain (RPC)
The international law firm Reynolds Porter Chamberlain (RPC) has advised Frasers Group on a significant international expansion partnership with MAP Active. Frasers Group aims to extend the reach of Sports Direct by entering new markets in Southeast Asia and India. As a part of this landmark growth strategy, Frasers Group plans to launch over 350 stores across these regions. This strategic alliance marks a notable step in the retail group’s overarching goal to grow its international presence and capitalize on emerging markets in Asia. The move comes as a strategic attempt to tap into the growing markets of Southeast Asia and India, which present ripe opportunities for retail expansion.
Sectors
- Retail
- Legal Advisory
- Strategic Partnerships
Geography
- Southeast Asia – The expansion includes entering five new markets within Southeast Asia, reflecting a targeted geographical focus for Frasers Group's growth strategy.
- India – India is one of the key regions for expansion, indicating its significance in Frasers Group’s international growth plans.
Industry
- Retail – The article discusses the expansion of a retail group, Frasers Group, through its Sports Direct brand into new international markets.
- Legal Advisory – RPC, an international law firm, plays a crucial role by advising Frasers Group on its strategic partnership, highlighting the legal industry's involvement in major business deals.
- Strategic Partnerships – The article focuses on a strategic partnership that enables Frasers Group to expand its market presence, emphasizing the importance of collaborations between firms for business growth.
Financials
- 350 stores – The number of new Sports Direct stores planned to open as part of the expansion strategy.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Frasers Group | Target company | Company | A UK-based retail group expanding its Sports Direct brand across Southeast Asia and India. |
| MAP Active | Partnering Company | Company | Frasers Group's strategic partner in expanding the Sports Direct brand into new markets. |
| Reynolds Porter Chamberlain (RPC) | Legal Advisor | Company | International law firm advising Frasers Group on its strategic partnership with MAP Active. |