Fransson to Step Down as CEO of Wayke
Company - People | Jun 24, 2025 | Aim Group
In a strategic move to inject new leadership, Martin Fransson, co-founder and current CEO of Wayke, has announced his plans to step down. Reflecting on his tenure, Fransson, who has led the Sweden-based firm since 2017, expressed a need to bring in a successor with different competencies to guide the company into its next growth phase. Wayke, a SaaS company focused on digital transformation in the automotive industry, has actively been expanding its footprint in the Nordic region with recent operations in Norway. Plans for further expansion into Finland and Denmark, as well as into other European markets and potentially the US, are also underway. Despite his impending departure as CEO, Fransson wishes to remain on the board, pending the approval of both the new CEO and board members. Under his leadership, Wayke has reported profitability for the last three years and a 20% revenue increase in 2024.
Sectors
- Automotive Industry
- Software as a Service (SaaS)
- Technology
Geography
- Sweden – Wayke is headquartered in Sweden, where it has established its operations.
- Norway – Wayke has expanded its operations to Norway, utilizing software like Drive Dealer.
- Nordic Region – Wayke plans further expansion in the Nordic region, targeting Finland and Denmark.
- Europe – Future expansion plans for Wayke include other European countries.
- United States – Wayke is considering potential expansion into the US market in the long term.
Industry
- Automotive Industry – Wayke is involved in digital transformation solutions specifically targeted at the automotive industry, including software for dealers.
- Software as a Service (SaaS) – Wayke offers software solutions that improve work processes and online consumer experiences, characterizing it as a SaaS company.
- Technology – Wayke uses technological solutions to drive digital transformation, positioning itself within the technology sector.
Financials
- 20% – Revenue increase year on year in 2024.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Martin Fransson | CEO (Stepping down) | People | Co-founder and current CEO of Wayke, Fransson is stepping down in pursuit of a successor. |
| Wayke | Target Company | Company | A Swedish SaaS company providing digital solutions in the automotive sector. |
| AIM Group | Source | Company | The source of the news article. |