FranDevCo Acquired by Full Spectrum Franchise Consulting
Deal News | Jan 24, 2025 | Merion Partners LP
FranDevCo, a prominent franchise development organization, has been acquired by Full Spectrum Franchise Consulting, a portfolio company of L2 Capital. This acquisition marks a strategic expansion for Full Spectrum's capabilities in supporting franchisors through their entire lifecycle. It fortifies FranDevCo’s mission of fostering sustainable growth by leveraging a comprehensive suite of franchise and FDD consulting, digital marketing, and lead generation strategies. The company's prowess is evident in its successful placement of over 1,100 units with more than 600 franchisees across diverse sectors. Full Spectrum’s acquisition is seen as a key step in enhancing their industry footprint, according to Bob Levine of L2 Capital. FranDevCo’s commitment to responsible franchising and their consultative approach are expected to significantly contribute to Full Spectrum’s goals in the dynamic franchise market.
Sectors
- Franchise Consulting
- Private Equity
- Digital Marketing
Geography
- United States – The primary geography where the acquisition and both the target and acquiring companies are based, with FranDevCo headquartered in Cornelius, NC.
Industry
- Franchise Consulting – This industry focuses on providing guidance and services to franchisors and franchisees, playing a central role in this article as the acquired company operates within this sector.
- Private Equity – Involved in the acquisition, as Merion Partners is a PE firm with a portfolio that includes the acquiring company.
- Digital Marketing – The acquisition involves enhancing digital marketing capabilities, an important aspect of the franchising service offering.
Financials
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| FranDevCo | Target Company | Company | A franchise development organization specializing in realizing the potential of emerging brands. |
| Full Spectrum Franchise Consulting | Acquiring Company | Company | A portfolio company of L2 Capital and parent of iFranchise Group and TopFire Media, focused on supporting franchisors. |
| L2 Capital | Private Equity Firm | Company | The private equity firm whose portfolio includes Full Spectrum Franchise Consulting. |
| Merion Partners | Private Equity Company | Company | The PE firm associated with the article, holding a stake in the acquiring organization. |
| Bob Levine | Managing Partner | Person | Managing Partner at L2 Capital who commented on the strategic importance of the acquisition. |