Fourth Wall: Former Man Utd Execs Join Liverpool Startup for Global Expansion

Portfolio - People | Jan 27, 2025 | Business Cloud

Fourth Wall: Former Man Utd Execs Join Liverpool Startup for Global Expansion

Fourth Wall, a Liverpool-based startup focused on enhancing fan engagement and reducing sports administration, has recruited former Manchester United directors Vange Kourentis, Mike Dunphy, and Mark Hargreaves to accelerate its global expansion. Kourentis, renowned for his role in sports rights commercialization, aims to leverage his expertise as the new commercial director. Dunphy, with a strong background in tech product and commercial management, and Hargreaves, known for driving complex IT projects, are already engaged in expanding Fourth Wall's club partnerships. CEO Anton Botes expresses confidence in the trio's ability to deliver transformative results. Fourth Wall's technological prowess and the new additions to its management team highlight its ambition to make a significant impact in the sports industry.

Sectors

  • Sports Technology
  • Digital Media Rights

Geography

  • United Kingdom – The article is centered around Fourth Wall, a startup based in Liverpool, UK, and involves former directors of Manchester United.

Industry

  • Sports Technology – Fourth Wall is a SportsTech company that uses technology to enhance fan engagement and streamline sports administration.
  • Digital Media Rights – The company focuses on commercializing sports rights through digital transformation, providing platforms such as mobile content and video streaming.

Financials

    Participants

    NameRoleTypeDescription
    Fourth WallTarget CompanyCompanyA SportsTech startup based in Liverpool focused on fan engagement and reducing sports administration.
    Vange KourentisCommercial DirectorPersonFormer Manchester United director now joining Fourth Wall, known for commercializing sports rights.
    Mike DunphyExecutivePersonFormer tech product manager and commercial leader at Manchester United, now part of Fourth Wall.
    Mark HargreavesExecutivePersonFormer IT director at Manchester United, renowned for complex IT project delivery, now joining Fourth Wall.
    Anton BotesCEOPersonCEO of Fourth Wall who has recruited former Manchester United directors to strengthen the management team.