Fosun and Prudential Launch Direct Payment Medical Model in Greater Bay Area

Fosun Health, a part of Fosun Capital Group, and Prudential have entered into a strategic partnership to introduce a new direct payment model for medical services in the Guangdong-Hong Kong-Macao Greater Bay Area. Recognizing the challenges posed by traditional healthcare systems, such as inefficient fee settlements and lack of service continuity, both entities aim to enhance cross-border medical experiences. The collaboration, centered around Foshan Fosun Chancheng Hospital, integrates insurance with healthcare and offers a seamless medical journey from appointment to rehabilitation. This initiative not only optimizes medical service delivery but also enhances the insurance claims process. By uniting healthcare with insurance, Fosun and Prudential aspire to establish a scalable model that can be expanded to multiple hospitals across the Greater Bay Area, thereby redefining accessibility and quality in cross-border healthcare.