ForFarmers acquisition by 2Agriculture triggers competition concerns
Deal News | Dec 06, 2024 | EIN

The anticipated acquisition of a Norfolk ForFarmers feed mill by poultry company 2Agriculture has raised competition concerns as per the UK’s Competition and Markets Authority (CMA). The watchdog has initiated an in-depth 'phase one' investigation into the deal involving Boparan-owned 2Agriculture. The CMA's findings indicate that this acquisition could lead to a noticeable reduction in competition within the poultry feed supply market to East Anglia farmers, leading potentially to increased prices for farmers and downstream effects on retailers and consumers. Both ForFarmers, based in the Netherlands, and 2Agriculture are major players in the UK poultry feed supply market. The investigation found that the main impact would be felt around the Burston site, one of the two feed mill sites, while the second site in Radstock, Somerset raised no significant competition issues. Concerns include potential lessened capacity to service independent farmers and processors, leading to higher costs and reduced service quality. Joel Bamford from the CMA expressed concerns about potential worsening competition which could raise feed costs and affect consumers.
Sectors
- Agriculture
- Feed Manufacturing
Geography
- United Kingdom – The companies and the competition concerns are based in the UK, specifically affecting regions such as East Anglia and Somerset.
- Netherlands – ForFarmers, one of the companies involved in the potential acquisition, is based in the Netherlands.
Industry
- Agriculture – The article involves companies that manufacture and supply poultry feed, directly impacting the agricultural sector.
- Feed Manufacturing – Both ForFarmers and 2Agriculture operate within the feed manufacturing industry, specifically focusing on the production of poultry feed.
Financials
- Unknown – The financial details of the acquisition deal are not disclosed in the article.
Participants
Name | Role | Type | Description |
---|---|---|---|
ForFarmers | Target Company | Company | A Netherlands-based company involved in the manufacturing and supply of animal feed, including poultry feed, in the UK. |
2Agriculture | Bidding Company | Company | A subsidiary of Boparan, engaged in the acquisition of ForFarmers' Burston feed mill to enhance its poultry feed business. |
Boparan | Parent Company | Company | Owning 2Agriculture, Boparan is a large food production company actively pursuing the acquisition. |
Competitions and Markets Authority (CMA) | Government Regulatory Body | Government | The UK regulator responsible for investigating the potential impact of the merger on market competition. |