Footprints AI Secures EUR 2.3 Million Investment to Expand Retail Media Network
Deal News | Mar 03, 2025 | CEE Legal Matters
Stratulat Albulescu and BPV Grigorescu Stefanica have played instrumental roles in advising on a EUR 2.3 million investment round for Footprints AI, a company specializing in retail media solutions. The investment was led by Catalyst Romania Fund II, with participation from SeedBlink and other individual investors. This capital infusion is intended to help Footprints AI scale and extend its capabilities to cover the largest retail media network in Central and Eastern Europe. The company's advanced technology employs analytics, automation, and AI to enhance the efficacy of advertising campaigns by enabling precise audience targeting and real-time performance analysis. Key staff from the advising legal entities included members from both Stratulat Albulescu and BPV Grigorescu Stefanica, ensuring the deal's legal and financial robustness. The move underlines the growing interest and potential within the retail media sector, driven by technological innovations and investment trends.
Sectors
- Retail Media
- Private Equity & Venture Capital
- Legal Advisory
Geography
- Central and Eastern Europe – The focus on expanding the retail media network is geographically centered in Central and Eastern Europe.
- Romania – Both Catalyst Romania and the legal firms involved are based in Romania, highlighting the country's role in the transaction.
Industry
- Retail Media – Footprints AI specializes in retail media solutions, leveraging technology to improve advertising campaign performance.
- Private Equity & Venture Capital – Catalyst Romania, a key participant, is engaged in private equity and venture capital investments.
- Legal Advisory – Stratulat Albulescu and BPV Grigorescu Stefanica provided legal advisory services for the investment round.
Financials
- EUR 2.3 million – The amount invested in Footprints AI during the investment round.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Footprints AI | Target Company | Company | A company providing retail media solutions with a focus on analytics and AI-driven advertising. |
| Catalyst Romania Fund II | Bidding Company | Company | A venture capital fund partaking in the investment round for Footprints AI. |
| SeedBlink | Investor | Company | A platform that participated as an investor in the funding round. |
| Stratulat Albulescu | Legal Advisor to Catalyst Romania | Company | Provided legal advisory for Catalyst Romania in the investment round. |
| BPV Grigorescu Stefanica | Legal Advisor to Footprints AI | Company | Provided legal advisory services for Footprints AI in the investment round. |
| Cristina Man | Partner | Person | Partner at Stratulat Albulescu, involved in the legal advisory for the transaction. |
| Anca Ulea | Managing Associate | Person | Managing Associate at Stratulat Albulescu, contributed to the legal advisory services. |
| Cezara Mitea | Associate | Person | Associate at Stratulat Albulescu, part of the legal advisory team for the investment round. |
| Catalin Grigorescu | Managing Partner | Person | Managing Partner at BPV Grigorescu Stefanica, leading the legal advisory for Footprints AI. |
| Matei Tomi | Associate | Person | Associate at BPV Grigorescu Stefanica, involved in advising Footprints AI. |