Footprints AI Secures EUR 2.3 Million Investment from Catalyst Romania Fund II
Deal News | Feb 25, 2025 | Stratulat Albulescu
Catalyst Romania Fund II has led a financing round amounting to EUR 2.3 million for Footprints AI, aiming to support the development and expansion of what is proposed as the largest retail media network in Central and Eastern Europe (CEE). This strategic infusion of capital also saw participation from SeedBlink and other private investors. Footprints AI, a leader in retail media solutions, offers an advanced platform for analytics, automation, and AI tools to agencies and brands, promoting effective omnichannel advertising strategies. The company facilitates precise audience targeting, campaign optimization, and real-time impact analysis. Catalyst Romania, established as a forerunner in Romania's private equity and venture capital sector, is focusing its second-generation fund on nurturing technology companies poised to dominate the CEE region and beyond. The legal aspects of the deal were advised by Stratulat Albulescu, with a team led by Partner Cristina Man.
Sectors
- Venture Capital
- Retail Media
- Technology
Geography
- Romania – Catalyst Romania Fund II, a key player in the investment round, is based in Romania and focuses on the Romanian and Eastern European markets.
- Central and Eastern Europe (CEE) – The investment aims to expand the largest retail media network in the CEE region.
Industry
- Venture Capital – Catalyst Romania Fund II is a venture capital fund, and the article details their investment in Footprints AI.
- Retail Media – Footprints AI operates in the retail media sector, providing advanced analytics and advertising solutions.
- Technology – Footprints AI utilizes technology for analytics, automation, and AI in advertising campaigns.
Financials
- EUR 2.3 million – The total amount of investment raised in the financing round led by Catalyst Romania Fund II.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Footprints AI | Target Company | Company | A leader in retail media solutions offering advanced analytics and advertising platform. |
| Catalyst Romania Fund II | Bidding Company | Company | A venture capital fund providing growth capital to technology companies in Romania and CEE. |
| SeedBlink | Investor | Company | A platform that participated in the investment round. |
| Stratulat Albulescu | Legal Advisor | Company | Advised Catalyst Romania Fund II on the investment. |
| Cristina Man | Partner & Head of Venture Capital | People | Led the legal team at Stratulat Albulescu for the transaction. |