Footprint expands with acquisition of Swindon-based C3 Marketing

Hampshire marketing and print company Footprint has acquired Swindon-based C3 Marketing as part of its broader acquisition strategy. The deal, completed on 14 November, allows C3 Marketing to continue operating under its brand while leveraging synergies with Footprint's existing capabilities. C3 brings significant signage expertise which Footprint previously outsourced, thus strengthening its in-house offerings and retaining greater margins. This acquisition follows Footprint's earlier merger and expansion efforts, including its integration with FPS Digital and the acquisition of local advertising firm Forget Me Not Publications. These strategic moves are aimed at broadening Footprint’s market presence, enhancing operational efficiencies, and achieving scalable growth. Consequently, Footprint's workforce has expanded significantly, and plans are underway to explore new territories in the South of England.