Fnatic Announces Partnership with DLSM as Official Trading Partner
Deal News | Jul 15, 2025 | Raptor Capital Management LP
Fnatic, the UK-based esports organisation, has named DLSM as its official trading partner. This partnership aims to equip gamers with trading resources and insights, enhancing their decision-making capabilities. The collaboration will also involve virtual trading competitions designed to introduce Fnatic's fanbase to trading. Gina Macauley, Fnatic’s Marketing Director, emphasized the strategic fit between esports and trading. For DLSM, this marks its entry into the esports market, as Fnatic becomes its inaugural partner since its 2023 launch. This partnership adds to Fnatic's roster of partners, which includes Sony INZONE and Red Bull. Fnatic has experienced a successful 2025, highlighted by partnerships with McDonald’s UK, growth through the R6 Share affiliate program, and strong performance in titles like VALORANT.
Sectors
- Esports
- Trading and Financial Services
- Marketing and Sponsorship
Geography
- United Kingdom – Fnatic is a UK-based esports organisation, and several of its partnerships, including McDonald's UK, are relevant to this geography.
Industry
- Esports – The partnership involves Fnatic, a key player in the esports industry, highlighting the growing trend of cross-industry collaborations.
- Trading and Financial Services – DLSM operates in the trading and financial services sector, providing insights and tools for smarter trading.
- Marketing and Sponsorship – The strategic partnerships and collaborations highlight a marketing and sponsorship angle within the esports and trading sectors.
Financials
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Fnatic | Target | Company | A UK-based esports organisation known for its competitive gaming teams and strategic partnerships. |
| DLSM | Partner | Company | A trading platform partnering with Fnatic to offer trading insights and competitions, marking its first entry into the esports industry. |
| Raptor Capital Management LP | PE Firm | Company | The private equity firm associated with Fnatic. |
| Gina Macauley | Marketing Director at Fnatic | Person | Made statements on the partnership between Fnatic and DLSM. |
| Sony INZONE | Partner | Company | One of the existing partners of Fnatic. |
| Betify | Partner | Company | One of the existing partners of Fnatic. |
| Blacklyte | Partner | Company | One of the existing partners of Fnatic. |
| Red Bull | Partner | Company | One of the existing partners of Fnatic. |
| McDonald's UK | Partner | Company | A partner involved in introducing new elements to McDonald's UK menu. |
| IMG | Commercial Agent | Company | The exclusive commercial agency appointed by Fnatic. |