Fly Me to the Moon Integrates with t2ó ONE in Strategic Merger
Deal News | Jul 09, 2025 | Finance Community ES 2 - Corporate M&A
The Tech M&A division of Baker Tilly has advised the creative agency, Fly Me to the Moon, on its strategic integration with t2ó ONE. The merger strengthens t2ó ONE's position as a global company specializing in performance marketing and digital transformation, aiming to offer a holistic value proposition that combines creativity, technology, and brand activation. This acquisition will expand t2ó ONE's portfolio of services, with an expected EBITDA increase of 33% to reach 20 million euros by 2025, driven by integration synergies. For Fly Me to the Moon, this move grants access to advanced technological infrastructure and international reach in Europe, the U.S., and Latin America. Founded in 2006 by Berta Corrochano and Germán Herriz, Fly Me to the Moon employs over 60 professionals focusing on branding, digital campaigns, and creative content, with notable clients including AXA, Radisson Hotel Group, and Amazon Prime Video. Germán Herriz highlighted the growth potential through t2ó ONE's resources, while t2's CEO, Oscar Alonso, emphasized the enhancement of their integrated solutions.
Sectors
- Creative Agency
- Performance Marketing and Digital Transformation
- Mergers and Acquisitions Advisory
Geography
- Europe – Both companies are expanding their presence in the European market.
- United States – t2ó ONE has a reach in the U.S., relevant for international expansion.
- Latin America – The strategic integration also targets expansion in Latin American markets.
Industry
- Creative Agency – Fly Me to the Moon operates as a creative agency focusing on branding, digital campaigns, and creative content.
- Performance Marketing and Digital Transformation – t2ó ONE specializes in performance marketing and digital transformation, expanding its services through this integration.
- Mergers and Acquisitions Advisory – Baker Tilly, as the M&A advisor, operates within the mergers and acquisitions sector, facilitating the integration process.
Financials
- 20 million euros – Expected EBITDA of t2ó ONE by 2025 post-integration.
- 33% – Projected EBITDA increase for t2ó ONE due to synergy benefits from the integration.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Fly Me to the Moon | Target Company | Companies | A creative agency specializing in branding, digital campaigns, and creative content. |
| t2ó ONE | Buying Company | Companies | A global independent group specializing in performance marketing and digital transformation. |
| Baker Tilly | M&A Advisor | Companies | Advised Fly Me to the Moon in its strategic integration with t2ó ONE. |
| Germán Herriz | Co-Founder of Fly Me to the Moon | People | Co-founder of Fly Me to the Moon, involved in the strategic decision for merger. |
| Berta Corrochano | Co-Founder of Fly Me to the Moon | People | Co-founder of Fly Me to the Moon. |
| Óscar Alonso | CEO and Co-Founder of t2ó ONE | People | CEO and co-founder of t2ó ONE, emphasizing the strategic importance of the acquisition. |
| Diego Gutiérrez | Partner in M&A at Baker Tilly | People | A partner in Baker Tilly's M&A division, involved in advising on the merger. |
| Alfonso Beltrán | Director of M&A at Baker Tilly | People | Director of M&A at Baker Tilly, part of the advisory team. |