Flourish to Acquire Sora Finance, Creating Robust Platform for RIAs

Flourish has announced the acquisition of Sora Finance, a significant move in the financial advisory industry. The acquisition will result in the creation of a comprehensive platform that addresses both asset and liability management, enhancing services for Registered Investment Advisors (RIAs). Sora Finance, known for its AI-driven liability optimization platform, helps financial advisors optimize their clients' loans across various debt types. This strategic acquisition aims to integrate Sora's technology with Flourish's existing cash management capabilities, transforming wealth management by integrating comprehensive financial solutions typically offered by traditional banks. The acquisition aims to address challenges in client and asset retention, provide holistic service to high-net-worth clients, and cater to next-gen appeal by optimizing liabilities. Both firms are expected to integrate fully by early 2026, although Sora will continue to operate as a standalone business in the interim. This merger looks to position Flourish as a leader in innovatively servicing both sides of an advisor's balance sheet, ultimately evolving the advisor's role into a holistic financial wellness advocate.