Flag Appoints Steve Fish to Drive Sustainability Strategy

Flag Communications, a Vespa Capital portfolio company, has announced the appointment of Steve Fish as its new Head of Sustainability Strategy. Fish's appointment is a strategic move to strengthen Flag's sustainability services, which are increasingly in demand due to rising global and local regulations such as the Corporate Sustainability Reporting Directive (CSRD). Executives are under pressure to comply with these regulations and integrate sustainable practices into their business models to seize emerging opportunities. Research from Thomson Reuters and Gartner highlights that while there is growing acknowledgment of ESG's importance, there is still a significant gap in how effectively businesses integrate sustainability into their decision-making. Steve Fish brings valuable experience from sectors such as consumer goods, financial services, and cannabis to Flag, having previously served as an executive director at the Canadian Business for Social Responsibility and led corporate social responsibility for Aurora Cannabis. Flag CEO Victoria Taylor emphasizes the importance of sustainability today, noting that Fish will be pivotal as businesses navigate these challenges. Fish himself expresses his eagerness to help companies align their sustainability strategies with business goals, suggesting a comprehensive, cross-functional approach to sustainability.