Fixated Expands Through Strategic Acquisitions and Key Hires
Deal News | Apr 23, 2025 | Globenewswire
Fixated, a dynamic digital entertainment platform, has announced its acquisition of two eminent talent management firms, CAMP Talent and Moondust Management, in a strategic move to consolidate and expand its influence within the creator economy. CAMP Talent, under Cam Partridge, has a significant presence in managing high-profile creators, while Moondust Management, led by Kamla Pande, brings a diverse portfolio of lifestyle and advocacy-focused talents. Both founders will join Fixated to leverage their expertise and networks. Enhancing this expansion, Fixated has appointed Jeff Shaivitz and Tim Mulligan, seasoned leaders in digital media brand partnerships, to spearhead its Brand Partnerships division. The announcement underscores Fixated's goal of constructing a comprehensive ecosystem for creators to thrive beyond just platform presence, supported by an integrated model that enhances content strategy, production, audience growth, and revenue maximization. This step follows an investment of $12.8 million from Eldridge Industries, signaling further growth and innovation at Fixated.
Sectors
- Digital Entertainment
- Talent Management
- Media and Marketing
Geography
- United States – Fixated, CAMP Talent, and Moondust Management are based in the U.S., making it the primary geography discussed in the article.
Industry
- Digital Entertainment – The article discusses Fixated's activities in the digital entertainment industry, focusing on content creation, talent management, and brand partnerships, which are central to this sector.
- Talent Management – CAMP Talent and Moondust Management are talent management firms, and their acquisition highlights the industry's role in managing and promoting creators in digital spaces.
- Media and Marketing – The inclusion of experienced leaders in brand partnerships underscores the article's relevance to the media and marketing industry, highlighting strategies to augment creator revenue and reach.
Financials
- $12.8 million – Investment from Eldridge Industries to support Fixated's expansion and strategic initiatives.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Fixated | Acquiring Company | Company | A next-generation digital content studio and talent representation company focused on developing and amplifying creators. |
| CAMP Talent | Target Company | Company | A talent management firm with a strong presence in creator management, founded by Cam Partridge. |
| Moondust Management | Target Company | Company | A talent management firm focusing on travel, lifestyle, and purpose-driven content, founded by Kamla Pande. |
| Eldridge Industries | Investor | Company | A diversified holding company providing a $12.8 million investment to support Fixated's growth. |
| Jeff Shaivitz | Leader of Brand Partnerships | Person | Appointed as Senior Vice President of Business Development and Brand Partnerships at Fixated. |
| Tim Mulligan | Leader of Brand Partnerships | Person | Appointed to strengthen brand partnerships and spearhead transformative deals at Fixated. |