FIT/One and LifeFit Group: A Merging Force in Fitness Industry
Deal News | Mar 12, 2025 | Waterland Private Equity Investments BV

The article reports the merger between FIT/One Group and LifeFit Group, two key players in the fitness industry. This transaction was facilitated by Waterland Private Equity Investments BV, marking it as the largest undertaking by the LifeFit Group. The merger aims to consolidate resources and expand market reach across regions, driven by strategic goals to enhance service offerings and operational synergies. This move is expected to reshape the landscape of the fitness industry, as LifeFit Group embarks on this significant merger.
Sectors
- Fitness & Wellness
- Private Equity
Geography
- Europe – The involved companies, FIT/One and LifeFit Group, have substantial market presence and operations concentrated in Europe, making this geography pertinent to the merger.
Industry
- Fitness & Wellness – The merger involves FIT/One and LifeFit Group, both significant entities in the fitness sector, indicating a direct impact on fitness and wellness services.
- Private Equity – Waterland Private Equity Investments BV is the driving force behind the transaction, facilitating the merger as a strategic investment move within the private equity landscape.
Financials
Participants
Name | Role | Type | Description |
---|---|---|---|
Waterland Private Equity Investments BV | Private Equity Firm | Company | The PE firm managing the merger between FIT/One and LifeFit Group. |
FIT/One | Target Company | Company | A major fitness chain involved in the merger with LifeFit Group. |
LifeFit Group | Bidding Company | Company | The company acquiring FIT/One to expand its market presence in the fitness industry. |