fit GmbH: Strategic Sale of Shares to Boost Innovation
Deal News | Jun 03, 2025 | Hogan Lovells
fit GmbH, a leading German manufacturer of detergents, cleaning, and personal care products, is selling all its shares. With projected annual sales of 377 million euros in 2024, fit GmbH holds a robust market position with popular brands like fit dishwashing liquid, Kuschelweich, Sunil, Rei, Gard, and Fenjal. Hogan Lovells, a law firm, provided comprehensive legal advice on the transaction, covering corporate and transaction law matters, contract negotiations, and the legal structuring of the sales process. This transaction aims to enhance production capacity efficiency and accelerate innovation rollout for both entities involved.
Sectors
- Consumer Goods
- Legal Services
Geography
- Germany – fit GmbH is a Germany-based company, and the transaction involves advising on legal matters in Germany.
Industry
- Consumer Goods – fit GmbH operates in the consumer goods sector, producing detergents, cleaning, and personal care products.
- Legal Services – Hogan Lovells provided legal services related to the transaction, covering corporate and transaction law issues.
Financials
- 377 million euros – Projected annual sales for fit GmbH in 2024.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| fit GmbH | Target | Company | A manufacturer of detergents, cleaning, and personal care products with projected sales of 377 million euros in 2024. |
| Hogan Lovells | Legal Advisor | Company | Provided comprehensive legal advice on the transaction involving the sale of fit GmbH shares. |