Featured.com Avant-garde in Reviving HARO for the Modern Media Era

Featured.com has acquired Help A Reporter Out (HARO) from Cision, a leader in media intelligence and communications solutions. HARO, founded in 2008, has been a crucial tool for connecting journalists with expert sources and will now be revitalized under Featured's ownership. The acquisition comes at a time when AI-generated content is prevalent, emphasizing the need for genuine human expertise in the media world. Brett Farmiloe, Founder and CEO of Featured, expressed commitment to preserving HARO's original purpose while updating it for current media demands. HARO will continue to be free for users and supported via newsletter advertising. The move is backed by Great North Ventures, reflecting their belief in the platform's potential to facilitate trusted connections. With over 50,000 experts and 2,500+ media partners, Featured.com is poised to strengthen its role in knowledge sharing and media content creation.