Farrell Joins Bartlett's FlightStory as Product Director
Company - People | Apr 26, 2025 | Business Cloud
Steven Bartlett, known for his role on Dragons' Den, has announced the hiring of Leon Farrell, former Vice President at Warner Music Group, as the new Product Director for his company FlightStory. Farrell will lead the Creator Ventures Studio. This move is part of Bartlett's ongoing recruitment drive as he splits his time between Los Angeles and the UK. Bartlett, who recently signed with talent agency WME for US representation, anticipates that Farrell's blend of creativity, strategy, and revenue growth will be instrumental in advancing FlightStory's mission in creator-led media and digital storytelling. Farrell's impressive track record includes pivotal roles in revenue generation for renowned artists during his decade at Warner Music. Prior to entering the music industry, Farrell worked in AdTech and even pursued architecture in Thailand. Alongside Bartlett, FlightStory was co-founded with Georgie Holt, CEO, and Christiana Brenton, Chief Revenue Officer—all bringing substantial media experience from various global markets. The studio operates production facilities in several major cities worldwide.
Sectors
- Media and Entertainment
- Music
- AdTech
Geography
- United Kingdom – Relevant as Steven Bartlett is a prominent UK entrepreneur and FlightStory has operations in London and Manchester.
- United States – Relevant because Bartlett is expanding his presence in the USA, represented by WME, and FlightStory operates in cities like New York, Boston, and Los Angeles.
Industry
- Media and Entertainment – This industry is relevant as FlightStory operates as a media and investment company, focusing on creator-led media and digital storytelling.
- Music – Relevant due to Leon Farrell's extensive background at Warner Music Group, a major player in the international music industry.
- AdTech – Relevant as Farrell's career includes significant experience in AdTech, working with major brands to enhance their digital presences.
Financials
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Steven Bartlett | Co-Founder | People | Entrepreneur known for his role on Dragons' Den and co-founder of FlightStory. |
| Leon Farrell | Product Director | People | Former Warner Music Group VP, now leading FlightStory’s Creator Ventures Studio. |
| Warner Music Group | Former Employer | Company | Major music company where Leon Farrell previously played a key role. |
| FlightStory | Company | Company | A global media and investment company co-founded by Steven Bartlett. |
| Georgie Holt | CEO | People | CEO of FlightStory with extensive experience in media. |
| Christiana Brenton | Chief Revenue Officer | People | Chief Revenue Officer of FlightStory, with a decade of media experience. |
| WME | Talent Agency | Company | Represents Steven Bartlett in the USA. |