Ezdehar's Ambitious Plans for 2025: Up to $100M Deployment
Funding | Feb 28, 2025 | Zawya

Ezdehar, a prominent Egyptian private equity firm, plans to deploy between $50 million and $100 million in 2025, focusing on fast-growing and resilient businesses against Egypt's economic backdrop. The firm, which manages $300 million through two funds, is looking to invest in sectors such as tech, consumer-facing companies, and export-oriented businesses. Currently, Ezdehar is exploring investment opportunities in higher education, grocery retail, apparel retail, and information technology. Despite challenges from Egypt's economic turmoil that postponed some exit plans, the firm aims to influence management in its investments with substantial stakes in mid-cap companies. The Egyptian private equity market remains underdeveloped, primarily due to macroeconomic instability and financial institutions' preference for safer government securities. Moreover, the firm's first fund has exited three companies, yielding annual returns of 20-25%. Despite recent challenges, such as Forex instability and high interest rates delaying exit plans, Ezdehar remains committed to navigating the tough economic landscape, as Egypt strives to recover.
Sectors
- Private Equity
- Technology
- Consumer Goods
Geography
- Egypt – The primary geographical focus is Egypt, where Ezdehar operates and plans its investments, amidst the country's economic challenges.
Industry
- Private Equity – The article discusses the deployment and investment plans of Ezdehar, a private equity firm, focusing on the private equity industry's role in Egypt's financial market and its challenges.
- Technology – Ezdehar is interested in investing in fast-growing tech companies as part of its strategy, highlighting the importance of the technology sector.
- Consumer Goods – Consumer-facing businesses are a focal point for Ezdehar's investments, showing the sector's relevance in the firm's strategy.
Financials
- $100 million – The planned amount Ezdehar seeks to deploy in 2025.
- $176 million – The value of the latest fund launched by Ezdehar in 2021 from which the deployments will be made.
- $300 million – The total assets managed by Ezdehar across its funds.
Participants
Name | Role | Type | Description |
---|---|---|---|
Ezdehar Private Equity | Private Equity Firm | Company | A leading Egyptian private equity firm planning significant investments to navigate economic uncertainties. |
Emad Barsoum | Founder and Managing Director | Person | Founder and managing director of Ezdehar, providing insights into the firm's investment strategy and economic outlook. |
Egyptian Government | Regulatory and Economic Context | Government | Plays a critical role in economic policies affecting the private equity market in Egypt. |