Excellera Enhances Global Reach with Instinctif MENA Acquisition
Deal News | May 21, 2025 | Finance Community IT - 1 Corporate M&A
Excellera Advisory Group, an Italian corporate affairs consultancy, has acquired Instinctif Partners MENA, a leading strategic communication firm in the Middle East and North Africa. The acquisition aligns with Excellera's growth strategy, initiated in 2022 with strategic support from Xenon Private Equity. Excellera plans to expand its international presence with this move, strengthening its MENA region foothold, tapping into a dynamically growing market. Deloitte provided financial advisory while PwC TLS covered fiscal advisories for this acquisition. Legal advisories were ensured by Pinsent Masons and Gatti Pavesi Bianchi Ludovici. Instinctif MENA, now IP Excellera, will enhance Excellera's strategic communication capabilities, serving an extensive clientele from diverse financial and government backgrounds, with an overall market value exceeding $3 trillion. Excellera's annual revenue is set to reach €67 million with a workforce over 350 employees as it integrates IP Excellera's operations in key Middle Eastern locales such as Abu Dhabi, Dubai, and Riyadh.
Sectors
- Corporate Affairs
- Strategic Communication
- Private Equity
Geography
- Middle East and North Africa (MENA) – Instinctif Partners MENA operates in the MENA region, marking Excellera's expansion into this dynamic market.
- Italy – Excellera Advisory Group is based in Italy, indicating its European roots and expansion ambitions.
Industry
- Corporate Affairs – The acquisition involves Excellera Advisory Group, a leading corporate affairs consultancy firm.
- Strategic Communication – Instinctif Partners MENA, now IP Excellera, specializes in strategic communication services including financial communication and investor relations.
- Private Equity – Xenon Private Equity strategically supports Excellera's expansion, highlighting the role of private equity in facilitating corporate growth.
Financials
- 67 million Euros – Projected annual revenue for Excellera post-acquisition.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Excellera Advisory Group | Acquirer | Company | An Italian consultancy firm specializing in corporate affairs, expanding its footprint internationally. |
| Instinctif Partners MENA | Target Company | Company | A prominent strategic communication firm in the MENA region specializing in financial communication. |
| Xenon Private Equity | Strategic and Financial Support | Company | A private equity firm supporting Excellera's expansion strategy. |
| Deloitte | Financial Advisor | Company | Advised on the financial aspects of the acquisition. |
| PwC TLS | Fiscal Advisor | Company | Provided fiscal advisory services for the acquisition. |
| Pinsent Masons | Legal Advisor | Company | Provided legal advisory services for Excellera. |
| Gatti Pavesi Bianchi Ludovici | Legal Advisor | Company | Provided legal advisory services for Excellera. |
| Simmons and Simmons | Legal Advisor | Company | Acted as legal advisor for Instinctif Partners MENA. |
| SI Global | Advisor | Company | Advised Instinctif Partners in the transaction. |