Eventix Merges with Weezevent to Form Weeztix, Expanding European Reach
Deal News | Mar 04, 2025 | EIN
French ticketing company Weezevent has successfully acquired Amsterdam-based Eventix, leading to the formation of a new entity, Weeztix. Despite the merger, Weeztix will function as an independent entity with distinct product development and marketing strategies. This consolidation is poised to bolster Weeztix's influence in the European ticketing landscape by leveraging both companies' technological strengths. Event organizers using Weeztix will benefit from Weezevent's comprehensive solutions, such as accreditation, cashless services, and control systems. Collaborative synergies are emphasized, with Weezevent's CEO Pierre-Henri Deballon affirming the combined force's intent to innovate and redefine the ticketing experience. Prior to the merger, Eventix entered a strategic partnership with Spotify, which allows shows to be promoted on Spotify's platform. The European smart ticketing market shows promise with revenue expected to exceed $10.45 billion by 2030, driven by significant growth in France.
Sectors
- Ticketing and Event Technology
- Music and Entertainment
Geography
- Europe – The merger involves companies from France and the Netherlands, and affects the European smart ticketing market.
- France – Weezevent is a French company, and the article predicts substantial growth in France's smart ticketing sector.
- Netherlands – Eventix is based in Amsterdam, making the Netherlands a key geography in the merger.
Industry
- Ticketing and Event Technology – The article focuses on the merger between two companies in the European ticketing industry, highlighting their technological services and market presence.
- Music and Entertainment – The involvement of partnerships with platforms like Spotify indicates a significant relevance to live events and the broader entertainment industry.
Financials
- Projected revenue of $10.45B+ by 2030 – The expected revenue for the European smart ticketing market by 2030.
- Revenue of $4.57B in 2024 – The revenue generated by the European smart ticketing market in 2024.
- Growth rate of 14.9% – The expected growth rate for the European smart ticketing market from 2025 to 2030.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Weezevent | Bidding Company | Company | A French ticketing company acquiring Eventix to enhance its technological offerings in the European market. |
| Eventix | Target Company | Company | An Amsterdam-based company now merging with Weezevent and operating under the new name Weeztix. |
| Weeztix | New Entity | Company | The merged entity continuing as an independent entity post-acquisition by Weezevent. |
| Joost Aane | CEO of Weeztix | Person | The executive leading the new entity Weeztix following the merger. |
| Pierre-Henri Deballon | CEO of Weezevent | Person | The executive emphasizing the strategic benefits and synergy achieved through the merger. |
| Spotify | Collaborative Partner | Company | Platform partnering with Eventix to list live events, now powered by Weeztix post-merger. |