Eurazeo Supports Salestech's Expansion with Refinancing and Acquisition
Deal News | Nov 20, 2024 | Goodwin
The global investment firm Eurazeo successfully engaged in refinancing and provided acquisition financing to support the SalesTech group, a portfolio company of Quadriga Capital, which specializes in sales and marketing digital services. The refinancing and financial backing for further acquisitions underscore Eurazeo's strategic ambitions to bolster the growth trajectory of SalesTech, enhancing its capabilities in digital product development. Quadriga Capital's guidance in the mid-market segment has allowed the firm to effectively advise companies like SalesTech in Germany's competitive business landscape. Goodwin, a global law firm, facilitated these financial maneuvers by advising Eurazeo on these complex transactional processes that took place in Germany. Eurazeo's expansive global network and diverse asset management, with a noteworthy EUR 35.5 billion in assets, play a foundational role in reinforcing SalesTech's market position and supporting its sustainable growth ambitions.
Sectors
- Private Equity
- Sales and Marketing Technologies
- Legal Services
Geography
- Germany – SalesTech's add-on acquisition financing and Quadriga Capital's investment focus are primarily in Germany.
- Europe – Eurazeo has a notable presence in Europe, supporting its portfolio companies through strategic investments.
Industry
- Private Equity – Eurazeo, a major private equity firm, is involved in refinancing and acquisition financing of SalesTech.
- Sales and Marketing Technologies – The SalesTech group focuses on digital products, technology, and software solutions for sales and marketing.
- Legal Services – Goodwin, a global law firm, provided legal advisory for the refinancing and acquisition financing transactions.
Financials
- EUR 35.5bn – The total assets under management by Eurazeo.
- EUR 25.2bn – The assets Eurazeo manages on behalf of institutional and private clients.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Eurazeo | Investor | Company | A leading global investment group with diversified assets under management, supporting the SalesTech deal. |
| SalesTech BidCo GmbH | Target | Company | A portfolio company of Quadriga Capital specializing in sales and marketing digital solutions. |
| Goodwin | Legal Advisor | Company | A global law firm advising Eurazeo on refinancing and acquisition financing transactions. |
| Quadriga Capital Eigenkapitalberatung GmbH | Adviser | Company | An investment adviser focusing on medium-sized growth companies in the DACH region. |