Etraveli Welcomes Strategic Investment from KKR in Partnership with CVC
Deal News | Jul 21, 2025 | CVC Capital Partners
CVC Capital Partners has announced that KKR will acquire a significant minority stake in the Etraveli Group, a global travel technology company headquartered in Stockholm, Sweden. This strategic investment positions Etraveli for a new phase of growth, further establishing it as a leading flight intermediary and fulfillment provider. Etraveli operates a Flight Tech Platform that reaches nearly 50 million travelers annually. The company leverages AI-driven technology and deep partnerships with global players like Booking.com to offer a wide range of competitively priced air content. The partnership with KKR is expected to accelerate Etraveli's B2B platform expansion and innovation. CVC initially acquired Etraveli from media company ProSiebenSat.1 in 2017, and since then, the company has grown significantly, now facilitating over €15 billion in flight sales annually.
Sectors
- Travel Technology
- Private Equity
- Artificial Intelligence
Geography
- Sweden – Etraveli Group is headquartered in Stockholm, Sweden.
- Global – Etraveli operates in 75 markets worldwide, making this relevant on a global scale.
Industry
- Travel Technology – Etraveli Group is a global travel technology company focused on flight intermediary and fulfillment services.
- Private Equity – The article discusses an investment transaction involving private equity firms CVC Capital Partners and KKR.
- Artificial Intelligence – Etraveli Group utilizes AI-driven technology to enhance its flight booking and fulfillment platforms.
Financials
- €15 billion – Annual flight sales facilitated by Etraveli Group.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Etraveli Group | Target Company | Company | A global travel technology company based in Stockholm, specializing in flight intermediary and fulfillment services. |
| CVC Capital Partners | Selling Company/Vendor | Company | A private equity firm that acquired Etraveli in 2017 and currently owns a majority stake. |
| KKR | Bidding Company/Buyer | Company | A global investment firm acquiring a significant minority stake in Etraveli Group. |
| ProSiebenSat.1 | Previous Owner | Company | A media company that sold Etraveli Group to CVC in 2017. |
| Mathias Hedlund | CEO of Etraveli Group | Person | Chief Executive Officer of Etraveli Group, leading the company's growth and partnerships. |
| Booking.com | Strategic Partner | Company | A global travel booking platform partnering with Etraveli Group for fulfillment solutions. |
| Radisson Hotel Group | Global Partner | Company | Collaborates with Etraveli Group for booking solutions. |
| TUI | Global Partner | Company | Works with Etraveli Group for travel and booking solutions. |