Ethos Secures $3.25M Funding for AI-Powered Recruitment Solution
Deal News | Mar 28, 2025 | Aim Group
London-based startup Ethos, which specializes in AI-powered recruitment, has secured $3.25 million in a funding round led by General Catalyst, with other participation from investors like 8VC, Conviction, and industry partners from McKinsey and SoftBank. Founded in 2023 by James Lo and Daniel J. Mankowitz, Ethos addresses the challenge recruiters face in finding skilled candidates by leveraging AI to analyze diverse digital data sources—encompassing academic papers, GitHub repositories, blogs, and podcasts—to create a knowledge graph of the economy. Their technology identifies genuine talent by moving beyond traditional metrics like job titles and university history, aiming to enhance the understanding of an individual's expertise. Currently utilized by over 25 global firms, the Ethos platform is further expanding to include recruitment services, market research, and speaking engagements, as it strives to underpin the economy by expertly matching talents to opportunities.
Sectors
- Artificial Intelligence
- Recruitment
- Investment
Geography
- United Kingdom – Ethos is based in London, making the UK a relevant geography for its operations and expansion.
Industry
- Artificial Intelligence – Ethos uses AI technology to enhance recruitment processes, making it a significant part of the AI industry.
- Recruitment – Ethos provides an AI-powered matching service for recruitment, directly placing it in the recruitment industry.
- Investment – The raising of $3.25M signifies an active role within the investment space, with multiple investors involved.
Financials
- 3.25M – The amount Ethos raised in its funding round led by General Catalyst.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Ethos | Target company | Company | A London-based AI-driven startup focused on improving recruitment processes. |
| General Catalyst | Lead investor | Company | A venture capital firm leading the funding round for Ethos. |
| James Lo | Co-founder | Person | Former McKinsey consultant and SoftBank alumni, co-founder of Ethos. |
| Daniel J. Mankowitz | Co-founder | Person | Former AI researcher from Google DeepMind and co-founder of Ethos. |
| 8VC | Investor | Company | Venture capital firm participating in Ethos's funding round. |
| Conviction | Investor | Company | An investment firm that participated in the funding round. |
| Common Magic | Investor | Company | An investor participating in the Ethos funding round. |
| Interface | Investor | Company | Participating investor in the Ethos funding round. |
| McKinsey | Investor | Company | Firm whose partners participated in the funding round. |
| SoftBank | Investor | Company | Firm whose partners participated in the funding round. |