Eternal: Shaping the Future of Wellness for Lifelong Athletes

Courtside Ventures is investing in a burgeoning trend within the healthcare sector: prevention-based wellness and wellness for athletes. Alongside Lightspeed Venture Partners, they are co-leading a $13 million seed funding round for Eternal, a healthcare startup focused on lifelong athletes. Founded by Alex Mather, Eternal seeks to integrate the dual aspects of sports activity and wellness by providing specialized health services to athletes through a membership model. The startup is initially targeting runners, cyclists, and triathletes and plans to launch its services in San Francisco and New York City in 2025. This strategic investment aligns with the growing consumer shift toward wellness, underscoring the potential profitability in prevention-based health services as they become increasingly prioritized by health-conscious consumers.