eStar Welcomes Eric Morris as New Chair
Portfolio - People | Nov 15, 2024 | EIN
eStar, a prominent e-commerce and order management software provider, has appointed Eric Morris as the chair of both eStar and its affiliate Viare. Morris, who brings an extensive career spanning over 35 years in retail, wholesale, and marketing, has been serving on the eStar board since December 2023. Known for founding the PAS Group and later leading its merger with Brand Collective, Morris has held significant leadership roles at major companies such as Myer, Walt Disney Company, and Reebok International. Morris expressed his enthusiasm for the new role, emphasizing his commitment to leveraging his expertise to guide eStar and Viare in achieving their strategic objectives in the rapidly evolving digital commerce sector.
Sectors
- E-commerce
- Retail and Wholesale
Geography
- Australia – This is relevant as Eric Morris' past leadership roles, such as at PAS Group, are based in Australia.
Industry
- E-commerce – The appointment is relevant as eStar operates within the e-commerce industry, focusing on order management software.
- Retail and Wholesale – Eric Morris brings extensive experience from this sector, having founded PAS Group and held executive roles at major retail companies.
Financials
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| eStar | Company | Target Company | A leading provider of e-commerce and order management software. |
| Eric Morris | Person | Chair | Newly appointed chair of eStar and Viare, with over 35 years in retail and marketing. |
| Viare | Company | Affiliate Company | An affiliate of eStar, involved in the digital commerce landscape. |
| PAS Group | Company | Previous Company | Founded by Eric Morris, merged with Brand Collective. |